ClickMinded – Email Marketing Course
Course Description
Salepage : ClickMinded – Email Marketing Course
Delivery : Online With Any Device
what you receive
How email marketing works for your company
Why email marketing differs fundamentally from other channels in the industry (and how to convince ANY client, boss, or teammate to invest in email marketing)
Simplifying your understanding of email marketing, there are only TWO distribution techniques and THREE sorts of emails.
The three core ideas that you should never forget while working on email marketing
The structure of email marketing
How to create a “lifecycle” plan with only four types of campaigns (and how each of those helps you with a specific part of your sales funnel)
Learn how to use strategies from businesses like Slack, Airbnb, and Netflix to motivate your new subscribers to act right away once they subscribe to your list.
Learn how to leverage data to categorize subscribers and trigger content to attain DEEP levels of engagement with your audience (with examples from Spotify, Kickstarter, Casper, and ProductHunt)
How to re-enter customers into your funnel and “win back” those who have stopped responding with your emails (this is a super quick win that most marketers forget about)
Why, if you truly care about your subscribers, you should be concerned about “list hygiene” (spoiler alert: unengaged subscribers can have a negative impact on those who care about your emails)
When (and how) to send a broadcast email to your whole list, including how to avoid ending up in the spam folder.
segmentation of subscribers
How to ensure that you have a complete view of each of your email subscribers, including where they are in your funnel, where they are coming from, what they last did, etc.
You should utilize the following 4 categories of data to successfully categorize your subscribers: User personas, explicit data, implicit data, and engagement
How to segment subscribers and collect data using tags and custom fields (most people mess this one up)
10 effective segmentation techniques to increase campaign opens, clicks, and revenue
With detailed instructions, you can implement segmentation with any email service provider.
How to segment and email subscribers automatically using “decision-based processes” depending on the data you’ve collected (this is the easiest way to do personalization at scale)
How to design a top-notch email marketing campaign like Airbnb
The most crucial one: How will you gauge the performance of your email campaign? These are the FIVE questions you must respond to before you even begin putting up a new email campaign.
A three-step strategy to tackle the principal difficulties in email design: numerous clients, image-friendly mobile views, new mobile operating systems, wearables, and
Effective copywriting strategies to make your emails stand out—did you know that people read emails for an average of just 8 seconds?
The precise procedure you may follow to ensure that 99% of your email campaigns are sent without a single evident error
